In 2015 Birmingham Community Leisure Trust and Serco Leisure Operating Ltd as their Managing Agent were awarded the prestigious Birmingham contract by Birmingham City Council to manage 9 facilities for a 15 year period. The contract commenced on 1st June 2015 with the mission of transforming the leisure provision for the residents of Birmingham. Since the 1st of June 2015 Birmingham Community Leisure Trust has completed the refurbishment of five facilities.
As part of the contractual arrangement Birmingham Community Leisure Trust and their managing agents Serco Plc were also tasked with the design and build of four new facilities on behalf of Birmingham City Council. Erdington Leisure Centre, Stechford Leisure Centre and Northfield Leisure Centre have all been delivered on time on budget while the fourth facility, Ladywood Leisure Centre, was delivered on schedule in 2019.
The net result of these development is “More People, More Active, More of the Time” there is now an average of 197,000 visits per month to the facilities in 2018 compared to 152,000 per month in 2015.
Other key areas of growth include swimming lessons, where there are now over 4,000 more children learning to swim taking the swimming lesson program to over 10,000 learners each week. Children’s sports have over 2,500 participating in a range of activities including, Gymnastics, Football, Dance and Tennis on a weekly basis.
Birmingham Community Leisure Trust is passionate about delivering a high-quality service and has committed to having all facilities ‘Quest’ accredited by the end of 2020. Quest is an industry leading benchmarking assessment that ensures the quality and continuous improvement of leisure management. Five sites have already achieved Quest accreditation with a target for all sites to have achieved accreditation by 2020. In addition to this a minimum of two sites will achieve ‘Quest Stretch’ accreditation.
Our People are central to all of the successes that Birmingham Community Leisure Trust have seen since 2015. The development of the incumbent management team has been a key influence as we have promoted nine team members into management positions including two employees who have developed in to regional management roles. We have also funded six employees through the ILM level 5 in partnership with Leeds Beckett University.